Technology

E-Freight Programme

The e-Freight Partnership Programme of MASkargo is a strategic e-commerce framework that aims to develop a paperless environment that will enable collaboration among various key players of the logistic industry to adopt electronic channels as the way of transacting business processes with each other. This programme requires the support of policies, processes and technology that must be established by various parties concerned, working together as smart partners with high level of commitment and dedication in the execution of efficient sets of internal and external electronic processes that can result in the delivering of service predictability and reliability to the customers. Through the e-Freight Partnership Programme which began in 2002, MASkargo has successfully implemented e-commerce transactions with the freight forwarders, shippers and customs authorities globally resulting in significant enhancements of work productivity and efficiency, improved quality of customer services and cost savings to the partners of the programme.

MASkargo has pioneered the implementation of neutral Air Waybills in China and is also the first airline to introduce electronic bookings for space confirmation to the freight forwarding community in Taiwan. MASkargo was also the first corporate Company in Malaysia to collect a sum of RM 159,885.91 electronically from a freight forwarder in Penang via the internet based Financial Processing Exchange gateway of Bank Negara.

In 2005, MASkargo has carried out a total of 7.8 million electronic business transactions comprising more than 500,000 e-bookings and 3.2 million electronic shipment tracking transactions globally. Today, the e-freight partnership programme of MASkargo provides a complete end-to-end e-commerce solution that automates the logistic business process from the point of neutral air waybill issuance, booking and confirmation, air waybill submission, customs and free zone declarations, flight schedule enquiries until the point of invoicing and payment. Each of these key processes can be electronically tracked round-the clock via the online tracking facility available in our MASkargo e-Portal - maskargo.com

e-Air Waybill Submission

In moving towards a paperless environment, MASkargo has implemented the requirement for freight forwarders to submit e-Air Waybills i.e. FWB messages prior to the acceptance of cargo which are then processed and validated by the MASGO system that checks on errors for correction. The major advantage is to facilitate the fast completion of the documentation process and enhance the accuracy of air waybill data through various stages of system audit checks.

MASkargo is actively pursuing the ratification of Montreal Protocol 4 by the Malaysian Government and the strategy to adopt the usage of e-Air Waybill is to take advantage of the provision of MP4 with the aim of enabling paperless transportation of cargo that would benefit the air cargo industry.

e-Bookings

Freight forwarders in Malaysia, Singapore, Indonesia, Philippines, Europe and China are booking cargo space electronically with MASkargo. This facility has made it possible for MASkargo to set high performance standards in delivering our services to the customers. On an average, more than 70% of booking requests received electronically have been responded back to the freight forwarders within a service level of 20 minutes. This would not be possible using the traditional methods of telephone and fax communication to handle cargo reservation activities.

MASkargo plans to roll out progressively the e-booking facility to all freight forwarders as and when the training of the staff is completed at station level.

e-Tracking

The ease of obtaining status information electronically on shipments uplifted by MASkargo is well-supported by our MASGO system providing on-line tracking facility to our customers using either the cargo community networks or the MASkargo Web Site.

As shipment information is updated in the MASGO system, our customers will be able to track the status as follows: -

BKD
Shipment has been booked
RCS
Shipment received from Shipper
RCT
Shipment received from another Carrier
PRE
Shipment prepared for Loading
MAN
Shipment has been manifested
TFD
Shipment transferred to another Carrier
DEP
Shipment has departed
NFD
Consignee/Agent informed of Shipment Arrival
RCF
Shipment arrived on a Flight
AWB
Document delivered to Consignee/Agent
DLV
Shipment delivered to Consignee/Agent
DIS
Shipment Discrepancies.

All you need is a MAS Air Waybill number to keep track of your shipment from the time of booking at origin until delivery at destination.

e-Schedules

This electronic facility enables our customers to check on up-to-date schedules of all flights operated by MH or selective Freighter or Truck flight schedules for planning their cargo booking requirements.

e-Air Waybill Stock Distribution

In conjunction with the implementation of Neutral Air Waybills by MASkargo, Freight Forwarders are now receiving their stock of Neutral Air Waybill numbers electronically via the Internet. This facility has removed the hassle of the Freight Forwarders having to collect their air waybill stock from the offices of MASkargo thus saving time and costs. When stock runs low, the request for stock replenishment is processed immediately and the neutral air waybill numbers are then issued electronically within minutes via the Internet to the freight forwarders concerned.

Since September 2002, MASkargo has fully implemented the above programme successfully to all its appointed Cargo Agents based in KUL, PEN and JHB. The plan is to gradually roll out this requirement to all of its domestic and international cargo stations world-wide.

E-Commerce

E-Commerce encompasses all business operations and transactions based on communication via the electronic media. The primary focus of MASkargo's e-commerce strategy is the enhancement of our internal and external business processes that deliver value and satisfaction to customers.

MASkargo through its collaboration with strategic global cargo community network partners and its interactive Web Site facility offers to our Customers and Freight Forwarders the convenience of carrying out the following on-line e-commerce activity:

  • e-Bookings
  • e-Tracking
  • e-Schedules
  • e-Air Waybill Stock Distribution
  • e-Air Waybill Submission
  • e-Invoicing & Payment

E-Commerce Process Flow

E-Commerce Diagram

AXIS

AXIS – Air Cargo Exchange Information System is an Exception Handling Facility which will soon be available in our MASkargo Website. It is based on the Master Operating Plan designed through the Cargo 2000 programme which provides for post shipment audit of the airport-to-airport movement at a master air waybill level. Once a booking is made, a plan is automatically created with a series of checkpoints against which the movement is managed and measured.

Our key customers will be able to receive automatic status alerts via e-mails, faxes and SMS whenever an exception to the plan has occurred thus allowing MASkargo or the freight forwarder to pro-actively respond to take the necessary recovery actions to fulfill customer expectations. Apart from this, key performance statistics can also be made available for service level measurement and bench-marking against best industry practices.